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Explainer: Creating custom phishing templates
Explainer: Creating custom phishing templates

Your how-to guide for creating custom phishing templates including use of our AI-powered phishing simulation templates

Sam Hopwell avatar
Written by Sam Hopwell
Updated over a week ago

Phishing template library

CybSafe has a number of pre-built phishing simulation email templates for you to choose from. Over 200 in fact!
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You can find them by navigating to PHISH > Template library


Creating custom phishing emails

You can also create custom email templates to simulate phishing attacks that are specific to your organisation.

This feature can be found on the 'Template library' page. Here you can see the entire list of both CybSafe default and your custom-made email templates.

To get started with creating your own phishing simulation emails, click 'Create a new email'.


Here is a sample of the editing page where you can create and design your own custom phishing emails:

You can choose to create the phishing email with our text editor or by using HTML. We also now have the ability for AI to generate a phishing email too.

Our text editor will allow you to upload images and link to other URL's. You can also include personalisation tokens such as a first or last name that will be dynamically changed depending on the recipient.

Once you have created a custom phishing email, you'll be able to view it in the simulation library and will have your organisation name as the author.


Create AI-powered phishing simulation templates

To save you time you can use AI to build out any bespoke templates.

Click on 'create a new email', this will open our editor but you may spot a fancy new banner.

Click on Generate.

Simply choose the nature of attack, influence technique, emotional trigger and NIST difficulty score in the drop down menus. For more information on what each of these mean, visit our Phishing science page.

You can also give additional context on what you would like you template to be.

For example, your prompt could be: There is a new coffee shop opening near your office in Piccadilly Circus offering free coffees for the first week. You just need to sign up and give them some details to claim your free coffee.

Once you are ready click on 'Generate'.

After 15- 30 seconds your email will generate. You still have the ability to edit the content of the email to your liking and add images. Just like the standard custom template creator, you can edit in HTML or visual editor.

Here's an example:

When you're happy, click 'use template copy'.

You can then either, create your own landing page to link to this email or use one of the existing landing pages CybSafe provide in the landing page library.


Phishing simulation library explainer video


Creating phishing emails with the new visual editor

Our new visual editor for phishing emails makes it easy to create professional-looking phishing simulation emails without needing to know HTML. This guide will walk you through the process.

Access the editor

  1. Go to PHISH > Emails in your admin account.

  2. Click the Create button to see the creation options.

  3. Select "Visual editor" from the options.

Configure the email

  1. Enter a name for your email. This is an internal name so you can distinguish it from other emails and isn't visible to the user at any point.

  2. Add the Sender name and email address that the user will see in their inbox. This isn't the delivery domain so you can choose any email address you want.

  3. Choose whether it's a "fire and forget" campaign. Read more about fire and forget here.

  4. Click Next to proceed to the content editor.

Build your email content

  1. Set the email subject line and preview text.

  2. Choose from available sample templates or start from scratch.

  3. Customize global styles that will be applied to the whole template.

  4. Add content blocks, add content and style to suit. There is no limit to the number of blocks you can add. Hover over the block to see buttons to move up and down and delete.

  5. Text blocks support markdown optionally. This is the method to add links in the text. See this markdown reference. The block will update as you change the content so you can see if you've used the correct markdown format.

  6. Click Next to proceed to landing page selection.

Select the landing page

  1. Select the landing page the user will see if they click on the email link.

  2. You can create a new landing page or edit existing landing pages in this step. Both options will open a new tab. The table won't automatically refresh to show any new landing pages. To trigger a table refresh, click Previous to go back to the content editor and Next again.

  3. Click Next to review.

Review and save

  1. Confirm you are happy with the email.

  2. Click Save.

  3. Your email is now available for use in phishing campaigns. We recommend using a test campaign with any new email template to test.


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