Overview
When configuring audience filters in campaigns or workflows, you have the option to choose whether users must match "any" or "all" of the selected filters.
Any Filter
Users will be included if they match at least one of the selected filters.
Example: If you set these filters with "Any" selected:
Group includes 'Finance department'
Risk score below 80%
Users will be included if they are either:
In the 'Finance department' group OR
Have a risk score below 80%
All Filter
Users will only be included if they match every selected filter.
Example: If you set these filters with "All" selected:
Group includes 'Finance department'
Risk score below 80%
Users will only be included if they:
Are in the 'Finance department' group AND
Have a risk score below 80%
Key Differences
Any Filter | All Filter |
More inclusive | More restrictive |
Matches one or more conditions | Must match every condition |
Uses OR logic | Uses AND logic |
Typically results in larger audience | Typically results in smaller audience |
Best Practices
Use "Any" when you want to cast a wider net and include users who meet at least one criterion
Use "All" when you need users to satisfy multiple specific conditions
Monitor the expected recipients count as you add filters to ensure you're targeting the intended audience size
Review your filter selection before finalizing to ensure it aligns with your campaign goals
Remember: The number of users matching your filters can change up until your campaign is launched, as user attributes and group memberships may update.